SMARTRISK launches Is It Worth It website
December 14, 2011
SMARTRISK has launched the Is It Worth It? campaign website. Led by No Regrets high schools Northern Secondary in Toronto and Leo Hayes in Fredericton and made possible with funding by State Farm, students came up with the campaign slogan and two key messages: You’re not on the road, why is your car? and My Car, My Rules. High school students across Canada are invited to develop a public service announcement aimed at preventing distracted driving among their peers. Winners will share in more than $5,000 in prizes. Visit the campaign website.
